In my collaboration with Sutter Regional Medical Foundation of Solano County, California I was recently asked to shoot all new images of their Doctors, capture action shots with patients and highlight their multiple facilities.
The goal was to convey the loving care these dedicated professionals offer to patients as well as highlight the clean, encouraging environment at the center. I played with different angles, lighting, posed and candid shots to communicate personal attention, real relationships and the one-on-one specialized care offered to patients.
The Doctors and staff loved the warm feeling from the shots and interesting angles used. They felt it really personalized the work and working relationships at the center.
The video seen here is an edited version of some of the best shots set to music. Clients use this type of media to run on the website, in office and in Marketing materials as a promotional piece.
December 12th, 2009 at 12:46 pm
Fantastic! I love this. Talent is talent and it’s nice to see you venture into this area. It really shows how much range you have.